For Steve · Pick the register that feels right
Three deep-dive directions, one full-site preview.
Each option below is the same article — #22 Kooth — designed in a different register. The same headline, the same numbers, the same Steve voice. The difference is where the brand sits: how loud, how warm, how serious. Option four is the homepage that ties everything together.
Compare
The four options.
Option 01 · The original
The canonical Hemingway.
The brand as it stands today — dark hero, 3px Forest stripe, Newsreader display, Montserrat eyebrows. Disciplined, dignified, restrained. The baseline.
Open option 01
Option 02 · Bloomberg cover
The magazine moment.
Full magazine-cover register. Galley Yellow field, Plate Pink Pro stamp, italic Newsreader masthead, 01/02/03 thesis row at the foot. Loud, ambitious, signals "this piece matters."
Open option 02
Option 03 · Sunday morning
The letter from Steve.
Warm and inviting. Cream substrate, sticker badges, hand-drawn squiggly dividers, italic Kooth. Opens with "Hello operators — and good morning, if you're reading this with coffee." Notebook register.
Open option 03
Option 04 · Full site
The homepage in context.
The complete website kit — masthead, hero deep-dive, "Also this week" sidebar, archive list. Shows how a chosen deep-dive sits inside the rest of the brand. Use this to feel the whole.
Open option 04Also in the project
More to explore.
Surface · Series index
The Therapy Layer (I–IV).
Surface · Data piece
Where mental health VC actually goes.
Surface · Newsletter (web view)
The Talkspace turnaround.
Doc · Information architecture
Proposed nav + sitemap.
Component · Twelve treatments
Ways to surface a number.
Tokens · Bold register
Galley · Plate · Foundry.
Concept · Brand lookbook
Volume III · No. 142.
UI kit · Newsletter
Beehiiv-disciplined render.
UI kit · Sessions